By Nipun Mundoor and Dinesh Natarajan.
With Thanksgiving around the corner and shopping frenzy reaching fever pitch, targeted ads for slashed prices are a ubiquitous online presence. US markets are gearing up for the start of the busiest shopping season of the year. Online shopping continues to gain share of the total discretionary retail in China, the US and other countries. Capitalizing on these trends Amazon, the largest online retailer in the country posted an anomalous annual profit. More recently Alibaba netted in a staggering $14.3 billion on singles day in the largest online retail promotion in the world. With these two markets approaching maturity rapidly, e-retailers are looking at India as the next target with the top ones engaged in a tough competition.Read More